![]() ![]() To encourage online shoppers to make purchases offline, retailers need to offer them benefits. It comes with an amazing ability to be customized to tailor to each business’s needs and requirements. Those methods help identify the target customers and draw them to visit your physical stores.īut here’s the kicker: Magento does not offer it all originally! To seek customers online, retailers use online advertising or marketing tactics such as promotion emails, social campaigns, or blog posts. So back to the online to offline idea: At the very first stage, the main core of this strategy was “to find customers online and bring them to the real-world store”.īased on this idea, retailers have improved the O2O strategy, making it more efficient and powerful. But the vital thing is it’s very professional and free. ![]() In short, Magento is the best open-source to build an online store. It was Varien released it on March 31, 2008, and developed it on Zend Framework. Magento is a platform with built-in PHP, which helps programmers create eCommerce websites. Other benefits of having a website have been recognized by store owners, which incentivizes them to start an O2O business.īack in 2010 (2 years after Magento was born), people started to highly regard the potential of online to offline commerce calling it a “trillion-dollar opportunity”. Moreover, those customers are identified online based on their profile and favor, which helps generate more potential customers than traditional marketing. Turns out: Retailers can reach more customers than those who would ever come across their doors. Starting an online sales channel, for example, store owners gain a bigger customer pool. In the context of online channels expanding their popularity, but becoming complements of physical stores instead of competitors. This concept was raised for the first time a few years ago. Their awareness of products and services raises, and as the result, they make purchases in brick-and-mortar stores.Ī popular example of this: When a customer receives an email offering a discount code, then visits the store to use this code and make a purchase. Using online marketing and advertising, retailers find potential customers online. This is a new business model in which retailers use both online and offline channels as an intensive strategy. This shows the interest of the eCommerce giants in moving to a business combining online and offline channels.įor those who want to better their retailing commerce: It’s time to start learning about O2O commerce, how it works, how it benefits your business, and how to start an O2O business.Īs it’s easily noticed, O2O stands for online to offline (or online-to-offline). The most significant signals of this shift are Amazon’s Whole Foods deal and Alibaba’s action to strengthen its O2O strategy. Online and offline channels share the same importance in achieving success! Nevertheless, the scenario of online channels wiping out offline ones seems to be impossible since the retail industry has shifted into a new concept of online to offline (O2O). ![]() ![]() Those huge numbers of eCommerce revenue and how fast it is growing are worrying about traditional retailers. E-retail sales are projected to account for 14.6% of all retail sales worldwide in 2020, equivalent to 27 trillion US dollars. online shopping spending is expected to grow 30% by 2024. And its growth rate is reported to be nearly triple that rate of the entire industry in the U.S. Recently, retailers all around the world have been bombarded with reports and predictions about global online sales growth. ![]()
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